Local Search |
Social Media |
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Gain trust with new customers!
Bulky and cumbersome Yellow Page books are quickly becoming a thing of the past. More often than ever consumers are seeking out local businesses online with the help of search engines, local directories and even mobile devices. If your business depends on drawing consumers from your geographical area, then the all important question you should be asking yourself is, "Is my web site doing an adequate job in attracting new customers through these mediums?" If the answer is "no" then you need local search marketing.
Consider the fact that of the 10 billion plus unique searches that are performed each month in the U.S., 40% of those queries have some kind of local intent. For example, 5% use the city and/or state name, 2% use informal terms, like neighborhoods and 0.5% use zip codes. This is why it is becoming increasingly important to make sure that your local business has prime visibility where people are searching. We can help! What factors matter?In all honesty, the factor that matters the most is the reason you frequent your favorite local businesses – referrals. Online referrals come from many different sources: customer reviews, other websites that link back to you, and your business’ listing with the major search engines. When you work with seOverflow for your local SEO needs, we’ll build a comprehensive local search strategy that:
MOST IMPORTANT DATA PROVIDERS + IYP SITES
MOST IMPORTANT REVIEW ENGINES
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Inform the masses!
What is "social media" or "social networking" in relation to the Internet? It is essentially any site that has functionality where a user can socialize and interact with others. The ability to network online with individuals, join special groups of interest, comment on specific content, products or services, and upload or generate your own content are just a few of the characteristics of social media and networking sites. Some of the most popular sites includeTwitter, Digg, Facebook, LinkedIn, MySpace and YouTube. However, it does not stop there as the list of social media sites is nearly endless with new ones coming on board all the time.
In similar fashion to search, social media and networking sites offer companies both large and small new ways to attract business as well as interact with existing customers. There are opportunities to extend your company's brand, increase the amount of inbound links pointing to your site, attract and convert users, network with other businesses in your niche, interact with the public and even help manage your company's online reputation. What What is "social media" or "social networking" in relation to the Internet? It is essentially any site that has functionality where a user can socialize and interact with others. The ability to network online with individuals, join special groups of interest, comment on specific content, products or services, and upload or generate your own content are just a few of the characteristics of social media and networking sites. Some of the most popular sites includeTwitter, Digg, Facebook, LinkedIn, MySpace and YouTube. However, it does not stop there as the list of social media sites is nearly endless with new ones coming on board all the time. In similar fashion to search, social media and networking sites offer companies both large and small new ways to attract business as well as interact with existing customers. There are opportunities to extend your company's brand, increase the amount of inbound links pointing to your site, attract and convert users, network with other businesses in your niche, interact with the public and even help manage your company's online reputation. The first process is to determine which social media sites will most benefit your particular style of business. This is followed by defining the specific goals you want to obtain from the social media marketing effort. Once this strategy phase is complete, we will then begin to set up profiles in each social media site. This will include obtaining a unique URL so that the search engines can index the profiles, adding a brief description of your company's products and/or services, linking back to your home page as well as additional pages as each site allows, and then discovering how to best leverage the features of each site. For example, if your company features video demos of your products or services, we may upload that content to a YouTube account. If you have a company blog, we may submit your blog entries to social news sites like Digg or Mixx. The benefits that are derived from a social media marketing campaign will depend largely on the industry you are in as well as the specific marketing goals that are laid out. BizListMe will work closely with you to develop the very best strategy for taking advantage of all that social media and networking sites can offer. OffersThe first process is to determine which social media sites will most benefit your particular style of business. This is followed by defining the specific goals you want to obtain from the social media marketing effort. Once this strategy phase is complete, we will then begin to set up profiles in each social media site. This will include obtaining a unique URL so that the search engines can index the profiles, adding a brief description of your company's products and/or services, linking back to your home page as well as additional pages as each site allows, and then discovering how to best leverage the features of each site. For example, if your company features video demos of your products or services, we may upload that content to a YouTube account. If you have a company blog, we may submit your blog entries to social news sites like Digg or Mixx. The benefits that are derived from a social media marketing campaign will depend largely on the industry you are in as well as the specific marketing goals that are laid out. BizListMe will work closely with you to develop the very best strategy for taking advantage of all that social media and networking sites can offer. |
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